Greggs forecasts a heatwave
October 20, 2009, 2:46 pm
We developed the Chilli Steak Lattice, which is flavoured with a kick of Tabasco®, in response to changing customer tastes. In the past two years, sales of spicier products such as our Mexican chicken sandwich have outstripped more traditional varieties like Chicken Club 5 to 1. Sales of this spicier sandwich have also risen 15% year to date, the result of consumers looking to spice up everyday meals.
Graeme Nash, brand marketing manager from Greggs, says: "Brits have been feasting on Indian and Chinese food for a number of years, now we're seeing an increase in popularity of ever more diverse cuisines, such as Mexican, Thai, Japanese and Caribbean. This goes to show our palates really are changing and that the old bland British food stereotypes no longer ring true."
Extensive taste tests were conducted at Greggs' bakeries nationwide to ensure the flavour is punchy, yet subtle enough to have the broadest appeal.
Says Sascha Taylor, Senior UK Brand Manager for Tabasco®: 'It's exciting to be linking up with Greggs, the most famous Bakers on the High Street. Tabasco's unique flavour is perfect for spicing up a classic British favourite to appeal to more adventurous consumers.'
The Tabasco® tie-up is a first for Greggs and we hope the Chilli Steak Lattice will compete with long standing favourites from our savoury range, including the famous Steak Bake. More than 30,000,000 are consumed every year in the UK, which is the equivalent of one Steak Bake every second.
"We're proud of the fact we listen and are able to respond quickly to customer feedback," says Graeme Nash. "Whilst we'll always stay true to our great British favourites, we believe this is the shape of things to come."
Priced from £1.09 and available in all Greggs outlets until 31st October 2009.
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